Do you come up with the ideas for your videos?
 Yes, we come up with the idea, put the brief out there and then film-makers come back with storyboards. Eben Olivier came up with a story that I liked ? it was lighthearted, nothing hectic, had lots of dancing so I like the treatment he offered. He also shot it on the Red camera which gives it a different quality.

Your backing singers in the video ? I've always wanted to be one, I can't sing but I SO want to be one. Do you always use the same people?
 Yes, I always use the same team. I also encourage people to do what they want to do so we've lost a few backing singers over time because they want to pursue their own careers, which I fully encourage. We'll help them with cutting a demo and things that they need.

The core members of my band though, they're exactly the same and they have been for the past three years ? they're like family.

With the music industry being so difficult to break into ? what was the moment that you knew you'd made it? A career changing moment?
 Signing to Sony was one thing and then as soon as the album was out ? you really gauge how people are responding to your music once the album's out and you?re on air.

I'd say a few months after the release of 'Feel Good', I thought "Oh my word I'm getting somewhere." The release of it was a bit risque for me ? I'd gone through a personal transformation, the music wasn't that different, but even my physical appearance was a change so I didn't know how people would respond.

I was presenting who I really am and I plugged into a record label who believed in who I was. There was no-one telling me what I should do or be.

Did it have to do with finding independence?
 Yes, my first album didn't sell because it wasn?t marketed at all. This one was more grown-up, commanding and owning the space more. It took me two years to run it as my own business and career ? I wasn't trying to be anything, I just was.