Oprah Winfrey and a US insurance firm have reached a settlement over rights to the phrase "aha moment".
Earlier this year, Winfrey's Harpo Productions asked the Mutual of Omaha to stop using the phrase to promote its products and creating an association with Winfrey, reports BBC.co.uk.
Mutual responded to Harpo's request with legal action stating it had obtained preliminary approval of a trademark on "aha moment".
The insurance company also said it had conceived the slogan in early 2008 and encountered no opposition when it made its application to the US patents office.
Winfrey often used the slogan on her talk show to describe "flashes of understanding".
Both Harpo and Mutual of Omaha have declined to give further details about the settlement.
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