Encouraging the growth of user communities fosters loyalty either by creating an online forum for an existing off-line community, or through bringing together entirely new "communities of interest" around an enticing piece of content or application.

iafrica Private Label will provide your Portal with, among other modules:

• Tried-and-tested chat and discussion forum software, catering for moderated and unmoderated user interaction
• Database user polls, online competitions and questionnaires, which create interactive feedback capabilities and automatically log responses in a user profile database
• A Listserv capability that enables complete management of all your email newsletter and "permission marketing" requirements.
• A comprehensive personalisation engine that allows individual users or groups to tailor your site's offering to suit their requirements