Businesses looking to send their staff into the December holidays with an extra stocking filler, should consider providing them with travel cover, given the perilous nature of South Africa’s roads over this period.
With a high rate of road deaths on South Africa’s roads over the holiday season, South African businesses need a solution that will help support the families of employees should they lose their loved one. An innovative travel insurance product may present just the solution.
The stark reality is that South Africans are at risk over the holiday season as road deaths spike. This past Easter, 510 people died on our nation’s roads, an increase of 14% over the previous year’s figure, and last year’s December holidays saw 1 527 deaths.
For many low-income employees, a loss like this can be financially crippling. Workers in this category seldom have insurance beyond a funeral plan, and the loss of a breadwinner can leave the family destitute.
“In these increasingly tough financial times, companies struggle to afford bonuses for their staff. But there is a cost-effective alternative that provides them with real financial support,” says Sonja Visser, the CEO of long-term insurance provider African Unity Life (AUL).
AUL, in partnership with travel market justGO, launched an innovative insurance solution tailored specifically to price-conscious travellers. The cover costs as little as R12 per individual, as a once-off payment, which then covers them for a continuous period of 30 days from the first minute of the first day of travel and will pay out R30 000 in the event of death as a result of an accident-related death.
The insured staff member will be covered for any kind of travel, including taxi, bus, train and airplane over the insured period. If you want to extend the cover beyond 30 days, you can buy it again, or you can take it out for 12 months continuously.
“This makes a huge difference to low-income families for whom road dangers present the terrifying possibility that the life of a loved one could be lost, and that they could find themselves in a terrible financial situation,” says Visser.
“If you buy this cover for your staff, you will be buying them peace of mind that should an accident befall them over the December holidays, their family will not be left financially destitute,” says Visser.
“It’s a minimal cost for you as an employer, but it can mean the world of difference to a family struggling to make ends meet after the loss of a breadwinner.”
At the same time, she says, this insurance means that the obligation that you as a manager may feel towards the affected family is met, protecting your organisation from having to make a financial outlay in response to an appeal from their staff member’s loved ones.
Visser says that the gift of travel life cover shows that companies care, even when times are tough.
“Managers know that the staff they employ often have a wide network of dependants, so ensuring that their staff are covered shows that they are cognisant of the implications of the loss of an employee’s financial support for their families,” says Visser. “While there are many more strides that need to be taken on the road to financial inclusion for all South Africans, this is an important first step to protect families when they need it most.”