Market Matters Inc. is pleased to announce that the 2019 African Agribusiness Entrepreneur of the Year Award has been presented to Ms. Dikeledi Emelda Mosime of Tin-Pac Promotional Packaging, a South African manufacturer and supplier of promotional tinware. The contributions of Ms. Mosime and Tin-Pac to Africa’s agribusiness sector and food security were recognized during the closing banquet of the 2019 Making Markets Matter Executive Training Program for the African Agribusiness Sector in Somerset West, South Africa, on May 9, 2019. Ms. Mosime and Tin-Pac Promotional Packaging join a list of ten other pioneering African entrepreneurs in receiving this honor.
History of the Award
The African Rural Agribusiness Entrepreneur of the Year Award recognizes entrepreneurs who have demonstrated outstanding achievements in agricultural input and value-added industries serving food and fiber production in Africa. Established through the generous gift of Dr. Akin Adesina, an agricultural development professional and current President of the African Development Bank with a passion and commitment to improve rural livelihoods in Africa, the award recognizes the invaluable role played by small and medium-size private enterprises in the continent’s long-term, sustainable development. The award is bestowed by Market Matters Inc. (MM Inc.), a nonprofit organization providing business development services in emerging markets, especially in Africa. The award is conferred every year during the Making Markets Matter workshop series to an agribusiness entrepreneur whose efforts have made an outstanding positive impact on African rural communities.
Learn more about Dikeledi and Tin-Pac Promotional Packaging
The African Rural Agribusiness Entrepreneur of The Year Award is a mark of distinction that recognizes the recipient’s achievements in improving the livelihoods of Africa’s rural communities through entrepreneurship.
To be eligible for an award, the nominee must meet the following criteria:
1. He/ she must be a business owner or founder primarily responsible for the recent
performance of an agribusiness enterprise that has been in operation for at least two years. 2. He/she has contributed substantially to the turnaround or growth of a rural agribusiness in a way that has demonstrated notable entrepreneurial characteristics and achievements. 3. He/she has contributed to the African agribusiness value chain in ways that are an
inspiration to others. 4. He/she has used his or her business skills to create economic opportunities for Africa’s rural households. Key performance indicators used to evaluate success will include the following:
• Number of employees
• Market share
• Growth in sales
• Sales to small farmers
• Operational soundness of business 5. He/she has conducted business and personal relationships with the highest integrity.
About the 2019 Recipient: Dikeledi Emelda Mosime, Tin-Pac Promotional Packaging
Dikeledi Emelda Mosime is the CEO and owner of Tin-Pac Promotional Packaging (PTY) Ltd. Tin-Pac produces promotional tin-ware for various markets and well-known brands, including Nestle, Woolworths, and Pioneer Foods. Dikeledi’s vision for the business is to increase the company’s market share by expanding into regional markets, thereby creating more jobs. This aligns with Tin-Pac’s social mission of helping to address unemployment in South Africa, providing employment opportunities for South African youth.
The company currently employs over 90 workers. Dikeledi’s employees laud her for taking their best interests to heart, treating them as more than just factory workers and inspiring them to pursue their goals. Dikeledi holds an M.B.A. in Business and Commerce from the University of Stellenbosch.