Changing Face: Absa Reveals New Identity

The new Absa logo. Credit: Supplied.

After weeks of suspense, Absa has finally revealed its new identity by dropping its iconic red colour and changing its logo and tagline.

Absa says it wants to claim its African identity by changing its image across all its operations on the continent.

The Johannesburg Stock Exchange (JSE) is a hive of activity on Wednesday morning as Absa unveils its new look.

The bank, which was officially called Barclays Africa, made the decision to change its name back to Absa earlier this year after Barclays PLC sold its majority stake.

Absa’s colour is no longer red but a mixed blend of red, pink, and orange.

The bank has also changed its tagline from “Today, Tomorrow, Together”.

WATCH: Absa name and brand change celebration

EWN