Have you ever shared an idea and received a negative response? Only to feel frustrated when later someone presents the same idea and people love it? My research into how creative ideas are evaluated and gain acceptance explores why some ideas are destined for recognition – and others are not.
Sharing stories from my recent fieldwork and research, I’ll share how the recognition of creativity is literally a ‘re-cognition’; as we ‘recall to mind’ whether an idea fits with our existing social norms. I’ll share simple strategies you can use to gain acceptance and overcome resistance for your own ideas.
Rachael is Assistant Professor in Entrepreneurship and Innovation at the Haydn Green Institute at the University of Nottingham. Her expertise lies at the intersection of innovation, change management and communication and her research centres on addressing how organisations can create and maintain an entrepreneurial and innovative culture.
Rachael also teaches Entrepreneurial Creativity and Innovation Management on the Nottingham University Business School’s MBA and MSc programmes. Prior to working in Higher Education, Rachael worked in industry for 20 years, supporting executive leaders in managing change and innovation. She has worked with many high profile organisations including the National Health Service, Rolls-Royce, Waitrose, National Grid and the Royal Bank of Scotland and has consulted with SMEs on utilising creativity for business growth funded by the European Regional Development Fund.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community.