How We Are Winning The Rat Race

Rats are a problem—they spread disease, damage property, can kill babies, and generally make a nuisance of themselves.

To solve for rats, Simphiwe and his business partner have decided to ‘enter the race.’ They want to catch as many of the pests as possible, from the biggest to the smallest, without using poison. Having set out to become Johannesburg’s Pied Pipers of Hamelin, they are succeeding beyond expectations.

How are they doing it? Simphiwe explains, in this hilarious talk.

Simphiwe Makapela is a South Africa-based Professional Speaker, Entrepreneur and Contributor on Innovation. He contributes for U.S-based publications, Under30 CEO and Innovation Excellence. He is a Co-Founder of a Start-up that invented a Rat-Eradication Solution for heavily infested communities and Farms. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.